Most marketing materials used today have the logo and the business name imprinted on them. Whatever the material is, regardless of size and design, the logo and name can’t be left behind. It doesn’t matter if the materials are inexpensive as long as the brand is well presented on them. If you want people to trust you and become your loyal patron, you have to make sure that they clearly recognize the credibility and professionalism of your business. You have to produce marketing pieces that will define who you really are and what kind of business you have.
As your business grows, the more important it is to stay visible to your target audience. This is the time that competition starts to get tougher as you try to turn your competitor’s customer your way. This will require you to toughen up your marketing campaign. However, you don’t have to empty your pocket just to come up with the appropriate materials for your marketing need. There are various materials you can use that won’t take so much of your budget.
Take the postcards, for instance. Post card printing is a simple material that any business can use. It is not costly to produce; even if you are on a limited budget, you can easily afford to create it. For best results, the following are strategies you can use in creating your postcard:
1> Focus on the appearance. Visually appealing postcards always get the attention. If you want people to notice your card, you have to design it impressively. You have to fill it with good colors, images, style, and font, but ensure that you don’t go overboard. It’s still important that you keep your design clean and simple so you can clearly convey your message across. Remember that the more appealing your materials are the better.
2> Don’t tell everything. Your cards are not meant to deliver all information about your business and the products or services you offer. Space is limited, so you only have to include important details. All other information has to be included on your other marketing pieces. Focus only on one idea per card so you don’t get tempted to include a lot of information on it.
3> Action requirement. When you send custom postcards to your customers and prospects, you have to tell them what they need to do next. You need to have a strong call to action to encourage them to make an action right away. Don’t just tell them about your new product; tell them to call you or check out your website to learn more about this product. If you can include expiration dates on your offers, all the better. That will surely generate immediate response.
4> Track your cards. It’s best if you put a tracking code on your postcard template. For instance, if there is a coupon included on your cards put a tracking code on it and ask your customers to use the code when they buy. This will help you determine the rate of response on your campaign.
Don’t forget to evaluate your campaign so you know what improvements or changes have to be done. Remember that no strategy is perfect, but there are ways you can do that will help you reduce mistakes. Be sure to implement the strategies above on your next postcard printing campaign so you achieve excellent results.