Marketing your business doesn’t end when customers start coming in. The influx of customers is actually the start of your marketing campaign. This is the time to look for materials and strategies that will help you put your business on top so people will continue to patronize the products or services you offer.
One good material worth investing in is the greeting cards. Greeting card printing is not an intrusive marketing strategy that will let you put your business name and brand in front of people. If people constantly see your brand name, they will surely remember you for a long time.
With the excitement over online marketing, it’s easy to forget about the greeting card. After all, who would still use it when you can easily send your message through email or instant messaging? However, don’t just disregard greeting cards. They still remain as one of the easiest and less intrusive way of staying in touch with customers. If you want to keep your customers reminded of you, you can make use of this card. It doesn’t take a lot to create these cards so you don’t have to worry of your budget. Here are quick strategies to create an effective greeting card campaign:
Brand your cards: You have to make sure that your cards contain your brand identity. This means putting your logo and tagline on it. You have to tell people who you are and what you do if you want to be competitive. One look at your card and people should already know who you are and the products or services you offer.
Plain and simple message: People don’t have all day to spend reading your card. If they can’t understand your message in one reading they will likely throw away your cards. Similarly, if your first sentence is fuzzy, they will also easily throw away your card. If you want people to understand your message in one reading, make it simple and clear. Two or three sentences is enough to send your greeting or your message.
Brainstorm for design ideas: If you don’t want to use templates, never copy the design of other businesses. You have to be inventive if you want to stand out. This will require you to come up with your own design which will effectively fit with your business. You can ask your employees to help you with it or you can ask a professional designer to create the design for you.
Team up with a good printer: The quality of your large custom greeting card printing will greatly depend on how well it is printed. It’s important that you look for a printer that will give you the best print job you deserve. If you are on limited funds, look for a printer that will give you a competitive price for a high quality job. Choices in printing companies is limited these days, so be sure to shop around until you find the one that best suit your need.
Greeting cards are subtle but effective materials in terms of making your presence known and felt. People have to feel valued and appreciated if you want o keep them loyal to your business. Sending them greeting cards will help a lot especially in terms of promoting your brand and gaining loyal patrons.